Privacy policy

SECOND EDGE REAL ESTATE BROKERAGE L.L.C S.O.C (Second Edge Real Estate) is a real estate brokerage based in Dubai, UAE. This policy explains how we handle your personal data under the UAE Personal Data Protection Law. You can reach us at info@secondedge.ae.

Form fields: your name, WhatsApp number, email, investment range, timeline, and for careers, your LinkedIn profile, your answer and an optional CV.

Booking details: what you enter when you book a call, and the project you were looking at.

WhatsApp messages you send us.

If you allow Marketing cookies: your IP address and browser type are sent to Meta together with ad events, and, if you send a form, your email address and phone number in hashed form, so Meta can match them to its own records.

Cookies: see section 7. We also keep campaign tags from the link you arrived on (utm values, fbclid, gclid) for 30 days.

To reply to your enquiry, book and run calls, and measure whether our site and ads work. We use your details for these reasons only.

Only to run the service, and never sold: Vercel (hosting), Sanity (content), Cal.com (bookings), Resend (email), Google (analytics), HubSpot (our customer records), Meta (ad measurement) and Cloudflare (bot protection, when switched on).

Leads are kept for 24 months. CVs are kept for 12 months. After that we delete them.

You can ask to see your data, correct it, delete it, or withdraw your consent at any time. Email info@secondedge.ae and we will act on it.

When you first visit, a banner offers three choices: Accept all, Necessary only, or Manage preferences. Only the necessary cookies are used until you choose otherwise. There are two optional categories, and both are off by default:

Necessary (always on). They keep the site working and remember your cookie choice (the cookie is called se_consent and lasts six months). They do not track you. We also keep campaign tags from the link you arrived on (utm values) for 30 days, so we know which campaign your enquiry came from.

Analytics. Google Analytics (GA4) loads only if you turn this on. It sets cookies that start with _ga and shows us which pages are used.

Marketing. The Meta Pixel in your browser and the Meta Conversions API from our server load or send only if you turn this on. They measure whether our ads work and may set the _fbp and _fbc cookies. We then also keep the ad click IDs (fbclid, gclid) from the link you arrived on for 30 days. If we add Google Ads, it will use this same choice.

Your choices are also passed to Google as consent signals (analytics storage, ad storage, ad user data and ad personalisation), so Google tools respect them. If you choose Necessary only, nothing is sent to Meta or Google Analytics, and our server sends no event to Meta.

You can change your choice at any time with the Cookie settings link in the footer. Turning a category off stops it and removes its cookies from your browser. Vercel Web Analytics does not use cookies.